News and Press Releases

Signage = Awareness = Sales - 08/18/11

Earlier this summer, when Bearing Headquarters Company decided to mount a marketing campaign for the LPS® product line, we decided that high-visibility countertop signage would be a great way to announce this news to our customers, creating excitement and increasing awareness and affinity for the brand.

With a wide range of innovative products including: Lubricants, Penetrants, Corrosion Inhibitors, Cleaners, Greases & Degreasers, and Cutting Fluids, LPS® was a logical addition and convenient companion line to the products already offered to BHQ customers.

A 20" x 24" full color countertop display sign was subsequently designed, featuring bold announcement type and color illustrations of a wide array of product offerings. The glossy-printed signs featured sturdy backing for durability, and easels for placement convenience. Signs were distributed to all 33 Bearing Headquarters Company locations for immediate use.

As the old saying goes, "it pays to advertise," and the customer response to the new displays was overwhelmingly positive and immediate. BHQ sales of LPS® products increased in just two months. This LPS® marketing success story teaches a valuable lesson: signage = awareness = sales!

News Archive

• Gates & BHQ Improve HVAC Operating Efficiency and Reduce Maintenance and Energy Costs - 06/13/13

• Bearing Headquarters' Solution for Construction Industry Creates New Standard Practice for Manufacturer - 06/13/13

• Another Sweet Solution From BHQ - 06/13/13

• BHQ Packs In the Savings - 06/13/13

• BHQ Serves Up Savings for the Baking Industry - 06/13/13

• Featured Product - STOP IT® - 02/18/13

• Featured Product - Timken Type E - 02/18/13

• Bearing Headquarters Co. Solutions for the Baking Industry - 09/14/12

• Toby Stinson Promoted - 08/15/12

• Brent Harting Promoted to District Manager - 08/06/12

• BHQ Announces Retirement of James N. Timble - 07/30/12

• BEARING HEADQUARTERS CO. Solutions for the Waste Water Industry - 04/30/12

• Gates Presents Award to BHQ - 02/21/12

• Saving the Customer Time and Money - 02/09/12

• Carl Kantor Promoted to Branch Manager - 01/30/12

• St Louis Branch Recocation - 01/23/12

• BHQ Announces the SupplyPod from SupplyPro - 10/25/11

• Counterfeit Bearings Cost Your Business - 08/29/11

• Signage = Awareness = Sales - 08/18/11

• Bearing Headquarters Ships Globally - 08/18/11

• Bearing Headquarters ISO 9001:2008 + AS9120:2002 Recertification - 07/13/11

• Stanley Proto Industrial Tools Now Available at BHQ - 07/12/11

• New Industry Standard Bearing With Nothing “Standard” About It! - 05/13/10

• Gates Rubber and BHQ Form New “Powerhouse’ of Cost Savings and Energy Efficiency - 04/08/10

• BHQ Delivers Energy Savings that Saves Customers Money - 06/02/09

• Bearing Headquarters and VAI “Team Up” with new ERP System - 08/22/08

• BHQ Named to ID BIG 50 - 05/30/08

• BHQ Announces Several Executive Changes - 05/02/08

• One-of-a-Kind Bearing Manual Interchange Cyclopedia Now on DVD! - 04/14/08

• Four More Become Certified Bearing Specialists - 01/29/08

• BHQ Rexnord/Planetgear Build Center Team Goes the Extra Mile - 01/29/08

• BHQ Saves Major Pharmaceutical Company Time and Money with SupplyPro - 10/04/07

• Progressive Distributor - Market Driven - 09/13/07

• Link-Belt Chain Promotion - 04/30/07

• BHQ’S WEBSITE REDESIGN RAISES THE BAR FOR BEARING DISTRIBUTORS - 09/19/06

• BHQ Proudly Announces EGAD - 09/19/06